Introducing the Enduracool+ Sideline Towel — made for game day, practice, and rest between plays. Get back stronger with up to 8 hours of cooling power: absorbent terry wicks sweat for rapid evaporation and faster drying. Activate instant-cooling with water, wring, and wave — in under a minute the towel can be up to 30° cooler than average body temperature, delivering long-lasting relief for athletes, coaches, and parents on the sideline.