Discover the Max Plus Beach Towel — your go-to tote companion for sun, sand, and water. Designed to keep beach, lake, and pool days cooler, the towel activates when it gets wet: either dry off with it and the water will cool the fabric, or take it with you for a dip and activate it in the water. Once wet, it can become up to 30°F cooler than average body temperature in under a minute and stay cool for up to 3 hours. Three simple steps: wet it, wring it, wave it — then lay back or wrap up.